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The Novelty Electric was approximately the fifth building from the left in this view of West Street before the re-development of the west side. (Mrs E Macauley's bow-fronted apartment building was no 22.)

The Picture Theatre (1911)
Empire Novelty Picture Theatre (1912)
Novelty Theatre (1913)

27 West Street, Brighton
operated 1911-1913

1910 November 16 A cinematograph licence is granted by Brighton Corporation Watch Committee for the rest of the year to Andrew Jackson. The premises are still a penny bazaar. The licence may not have been exercised.
1911 A cinema is opened by W Harold Speer, owner of the Queen's Electric Theatre.
1912 October Acquired by Mrs Adelaide Wheatcroft, a 71-year-old well-to-do widow from Worthing. The cinema is renamed the Empire Novelty Picture Theatre and is reupholstered with tip-up seats.
1913 Again called the Novelty Theatre, continuous shows 14:00–23:00.
1913 late Closed.

→ Demolished in 1934. National House now occupies the site on the corner of Regency Road.

Brighton cinema directory
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